PRIVACY POLICY
Effective Date: September 21, 2026
Via Bella Mercantile (“we,” “our,” or “us”) respects your privacy.
This Privacy Policy explains how we may collect, use, disclose, and protect personal information when you visit the Via Bella Mercantile website, make a purchase, contact us, or otherwise interact with our business.
By using our website, you acknowledge the practices described in this Privacy Policy.
INFORMATION WE MAY COLLECT
The information we collect depends on how you interact with Via Bella Mercantile.
Information You Provide
We may collect information that you voluntarily provide to us, including:
• Name
• Email address
• Telephone number
• Billing address
• Shipping address
• Order and purchase information
• Information provided when contacting us
• Information related to custom or personalized orders
• Local pickup information
• Other information you choose to provide
Payment information submitted during checkout is processed through the payment services made available through our website.
Via Bella Mercantile does not intentionally store complete credit or debit card numbers on its website.
INFORMATION COLLECTED AUTOMATICALLY
When you visit our website, certain information may be collected automatically through our website platform, hosting provider, cookies, analytics tools, or similar technologies.
This information may include:
• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring website or source
• Approximate location derived from an IP address
• Date and time of visits
• Website interactions
• Cookie or similar technology information
This information may be used to operate the website, understand how visitors use it, maintain security, troubleshoot problems, and improve the customer experience.
HOW WE USE INFORMATION
We may use personal information to:
• Process and fulfill purchases
• Arrange shipping or local pickup
• Communicate about orders
• Respond to questions and customer-service requests
• Discuss or fulfill custom and personalized orders
• Process payments and transactions
• Prevent or investigate fraud or unauthorized activity
• Maintain and improve our website
• Understand website usage
• Maintain business and transaction records
• Comply with legal, tax, accounting, or regulatory requirements
• Protect Via Bella Mercantile, our customers, and our website
• Send marketing communications when permitted and when you have chosen to receive them
COOKIES & SIMILAR TECHNOLOGIES
Our website and the third-party services that support it may use cookies and similar technologies.
Cookies are small files or pieces of information that may be stored on your device when you visit a website.
They may be used to:
• Keep the website functioning properly
• Remember certain preferences
• Support shopping-cart and checkout functions
• Maintain website security
• Understand website traffic and usage
• Improve website performance and customer experience
Your browser may allow you to block or delete cookies.
Disabling certain cookies may affect the functionality of some portions of the website.
PAYMENT PROCESSING
Payments may be processed by third-party payment providers made available through our website or checkout system.
Those providers may collect and process payment and transaction information according to their own privacy policies and terms.
Via Bella Mercantile does not intentionally store complete credit or debit card numbers on its website.
SERVICE PROVIDERS
We may use third-party companies and services to help operate Via Bella Mercantile.
These may include providers that assist with:
• Website hosting
• Website functionality
• E-commerce and checkout
• Payment processing
• Shipping and delivery
• Email or customer communications
• Website analytics
• Fraud prevention
• Business administration
These providers may receive information reasonably necessary to perform services on our behalf and may also process information according to their own privacy policies and legal obligations.
WHEN INFORMATION MAY BE SHARED
Via Bella Mercantile does not sell personal information to third parties for money.
We may share information when reasonably necessary to:
• Process or fulfill an order
• Process a payment
• Ship or deliver merchandise
• Provide requested services
• Operate or secure our website
• Work with service providers supporting our business
• Comply with applicable laws, legal processes, or governmental requests
• Protect our rights, property, customers, or business
• Investigate suspected fraud, misuse, or security issues
Information may also be transferred as part of a merger, acquisition, sale, reorganization, or transfer of some or all of the business, subject to applicable law.
EMAILS & MARKETING COMMUNICATIONS
If you choose to subscribe to promotional emails or other marketing communications from Via Bella Mercantile, we may use the contact information you provide to send those communications.
You may unsubscribe from marketing emails by using the unsubscribe option included in the message when available or by contacting us.
You may still receive non-marketing communications related to purchases, transactions, customer-service requests, custom orders, or other interactions with Via Bella Mercantile.
SOCIAL MEDIA
Via Bella Mercantile may maintain accounts on third-party social-media platforms, including Facebook and Instagram.
If you interact with us through a social-media platform, that platform may collect or process information according to its own privacy policy and terms.
Information you choose to make public on social media may be visible to other users.
THIRD-PARTY LINKS
Our website may contain links to websites or services operated by third parties.
Via Bella Mercantile is not responsible for the privacy practices, security, or content of third-party websites.
We encourage you to review the privacy policies of websites and services you choose to visit.
DATA SECURITY
We take reasonable measures appropriate to our business to help protect personal information.
However, no website, internet transmission, electronic storage system, or payment system can be guaranteed to be completely secure.
Customers should also take reasonable precautions to protect their account information, devices, and passwords when applicable.
DATA RETENTION
We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and transaction records, resolve disputes, enforce agreements, and satisfy legal, tax, accounting, or regulatory obligations.
Retention periods may vary depending on the type of information and the reason it was collected.
CHILDREN'S PRIVACY
Our website and products are intended for a general audience and are not specifically directed to children under 13.
We do not knowingly collect personal information directly from children under 13 through our website.
If we learn that personal information from a child under 13 has been collected in a manner inconsistent with applicable law, we will take reasonable steps to address the information as required.
YOUR PRIVACY CHOICES
Depending on where you live and applicable law, you may have certain rights or choices regarding your personal information.
You may contact us to ask questions about personal information you have provided directly to Via Bella Mercantile or to request an update or correction when appropriate.
You may also manage certain cookie settings through your browser and unsubscribe from marketing communications as described above.
Some information may need to be retained when required for legitimate business, transaction, tax, accounting, security, or legal purposes.
CHANGES TO THIS PRIVACY POLICY
Via Bella Mercantile may update this Privacy Policy from time to time to reflect changes in our website, business practices, services, technology, or applicable requirements.
When appropriate, the updated Privacy Policy will be posted on this page with a revised effective date.
CONTACT US
If you have questions about this Privacy Policy or our privacy practices, please contact us using the contact information provided on the Via Bella Mercantile website.
Via Bella Mercantile
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